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Yvonne Todd - Type C PrintYvonne Todd - Type C PrintYvonne Todd - Type C PrintYvonne Todd - Type C Print

There is always something wrong about Yvonne Todd‘s photographs. By utilizing the effects and techniques of commercial photography studios, Todd creates quietly strange images reminiscent of 90s glamour shots, or of head shots that always turn out looking amateur. Full of ill-fitting clothes, cringe-worthy props and awkward poses, Todd pushes the ideas of what is conventional beauty, and how quickly these norms change.
Her palette in itself is very rarely considered beautiful – saturated with sickly pinks, boring beige, flat creams, dull greys and flooded with unflattering light it is hard to find these images attractive.

The subjects appear confident at first glance, but there is an underlying sense of sadness, longing and an unease about themselves.
These people are reminiscent of trophy wives; of people obsessed with vanity and image; of compulsive individuals determined to be the best version of themselves. Men sitting uncomfortably, surrounded by objects they are unsure of; women staring into the mirror, practicing how to be seductive; girls striving to act above their age; amateur dancers trying to appear more skilled than they are. These poses are so often seen in modern advertising, and popular media. Todd says:

“My interest is a bit broader than beauty and artifice; I’m really interested in manipulating the conventional and familiar. I feel compelled to create “revised” photographic conventions drawn from advertising imagery, stock photography, catalogs, brochures, corporate portraits, mass-market fiction, religious cults, soap operas, show business, and the glimpses and fragments that resonate in my memory and imagination.”

These photographs may seem outdated and surreal, but could as easily be a reflection of all that is toxic in our modern day western capitalist society and our focus on image and representation of oneself.

Yvonne Todd - Type C PrintYvonne Todd - Type C Print Yvonne Todd - Type C Print  Yvonne Todd - Type C Print

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