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“House Of Mamba” – Nike’s LED Basketball

Nothing is better than getting trained by the best. Nike is back again with a brilliant campaign that will keep the basketball fans busy during summer.

“My first experience on the LED floor, it's pretty uh... I didn’t even know that was possible. It's amazing what can be done nowadays. I think the potential and possibilities for the floor are endless.”
— Kobe Bryant

Kobe Bryant is the guy who will lead this training camp, the basketball phenomenon, which will be his 9th summer camp this year held in Shanghai, China. That sounds already cool to me but Nike goes way beyond that. They have developed this interactive LED visualised basketball court with AKQA (creative agency) which will follow the moves of each players and the drills. It will keep the audiences much focussed to the camp and last but not least, it will give more publicity at the end of the day. [25 photos total]

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