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Haw-Lin Services keep things fresh with new F/W 14 lookbook

It seems that Jacob Klein and Nathan Cowen are incapable of turning out a dud project. From their humble beginnings as a meticulously curated stream of stunning imagery to their present guise as multi-faceted design and art direction agency, the Haw-Lin boys just keep on coming up with the goods. This might not seem surprising to devotees of their original Haw-Lin blog, but it’s surprising how often arbiters of style lack substance. Not so for these boys; their fanatical eye for detail goes beyond simple aesthetic curation, extending into a portfolio of capsule collections for fashion brands, editorial shoots for the most erudite magazines and immaculate lookbooks that manage to add depth and pace to publications that can often be painfully bland.

One current example of their fashion-focussed skill comes in the form of this lookbook for Ucon Acrobatics’ Fall/Winter 2014 collection. Not only is the cover incredibly punchy (it leaps out at you both online and in print) but the evolution of imagery within keeps everything feeling fresh – whether changing from full-colour to monochrome or simply the unconventional crops and chance occurrences of block colours. All of these canny tricks combine to produce a document that’s wholly captivating and of course maintains that flawless Haw-Lin style.

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Haw-Lin Services: Ucon Acrobatics Fall/Winter 2014 Lookbook

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Haw-Lin Services: Ucon Acrobatics Fall/Winter 2014 Lookbook

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Haw-Lin Services: Ucon Acrobatics Fall/Winter 2014 Lookbook

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Haw-Lin Services: Ucon Acrobatics Fall/Winter 2014 Lookbook

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Haw-Lin Services: Ucon Acrobatics Fall/Winter 2014 Lookbook

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Haw-Lin Services: Ucon Acrobatics Fall/Winter 2014 Lookbook

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Haw-Lin Services: Ucon Acrobatics Fall/Winter 2014 Lookbook

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Haw-Lin Services: Ucon Acrobatics Fall/Winter 2014 Lookbook

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Haw-Lin Services: Ucon Acrobatics Fall/Winter 2014 Lookbook

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Haw-Lin Services: Ucon Acrobatics Fall/Winter 2014 Lookbook

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