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Holly Blakey choreographs an all female tango featuring Elizabeth Olsen and Winona Ryder for H&M

Absolut-advertising-itsnicethat-list Work / Advertising Absolut's new campaign film features 28 of the brand's employees naked

A new global campaign launched today (6 February) by Absolut features 28 employees of the vodka brand completely naked. Titled the vodka with nothing to hide, the film satirises traditional employee induction videos by using nudity to draw attention to the “transparent” seed-to-bottle production process behind the brand, from the CO2 neutral distillation process to Absolut’s dedication to sustainability.

Super-bowl-ad-doritos-peter-dinklage-tyrion-advertising-itsnicethat Work / Advertising Super Bowl 52: we round up the best ads from this year

The Super Bowl draws an audience of around 111 million viewers, so it’s little surprise brands are willing to pay $5 million for a 30-second spot. Still, over the years this has caused the competition for best ad to get to incredulous levels of grandeur, with huge budgets, big stars and outlandish ideas a given.

Mailchimp_greg-barth_droga5_itsnicethat_list Sponsored / Advertising How Greg Barth and Droga5’s surreal, retro-futuristic ad for MailChimp was made

In MailChimp’s latest ad campaign, a wide-eyed protagonist stands nervously like a rabbit in headlights against an undulating ‘black hole’. Comparing the unknowns of building a web business with an endless abyss, and offering a far less daunting alternative (using MailChimp), the ad is a surreal and tongue-in-cheek visualisation of the internet.

This-girl-can_list Work / International Women's Day Saatchi & Saatchi’s chief creative Kate Stanners on changing advertising’s gender bias

Kate Stanners is chairwoman and global chief creative officer at advertising agency Saatchi & Saatchi, overseeing the agency’s entire creative output for major clients from Proctor and Gamble to HSBC. Here she writes for It’s Nice That on the gender bias in the advertising sector and the women and campaigns already making a difference.

List Work / Advertising Creative director David Lane tells us about redesigning frieze and creating campaigns for Hermés and Ally Capellino

Creative director David Lane possesses levels of productivity most of us can only dream of. With business partner Marina Tweed, David runs Lane & Associates, a creative agency and content agency based in east London. From beneath the Lane & Associates umbrella, the work the duo produces spans creative direction, content and curation. They founded and edit The Gourmand and somehow, for the last five months, David has found the time to art direct frieze, where he has just completed an entire redesign. Phew!

002no_lone_zonelist Work / Uncategorized The lonely claustrophobia of Adam Reynolds’ nuclear missile site series

During the frostiest days of the Cold War, the United States harboured thousands of Intercontinental Ballistic Missiles in a network of bases hidden underground. Although the threat of nuclear Armageddon is, for the most part, shelved (for now) and the accompanying arsenal is largely defunct, much of the infrastructure still remains, giving visitors a glimpse into the fear of living under the mad logic of Mutually Assured Destruction.

Two-points-graphic-design-itsnicethat-list Work / Graphic Design TwoPoints.Net design a typeface for ESPN The Magazine's Winter Olympics 2018 issue

Having previously worked with ESPN The Magazine to develop typefaces for issues focussing on the NBA and NFL, when releasing one on the Winter Olympic Games, the fortnightly publication once again turned to Hamburg-based graphic designers TwoPoints.Net. Titled Gold Rush, the most recent issue is a celebration of the female athletes who participated in this year’s games in Pyeongchang.

Scarfolk-graphicdesign-itsnicethat-11list Features / Graphic Design A chat with the Orwellian mastermind in charge of the UK town known as Scarfolk

Scarfolk is a quaint town in the north west of England. At first glance it appears perfectly ordinary. Neighbours chat to each other over hedges while children play in the quiet, suburban streets. Yet this provincial place has received a lot of media attention over the past five years. Rumours have surfaced claiming that the town has not progressed since 1979 and the local council’s poster production points to a community that is stuck in the 1970s. It’s Nice That decided to find out more about the local society and its notorious designs.

Sharptype-sharpslab-graphicdesign-itsnicethat-list Sponsored / Graphic Design Sharp Type on expanding its flagship sans into a powerful but practical slab serif

Back in 2014 the MBR team at Pentagram New York decided to use Sharp Type’s Sharp Sans Display No.1, for Hillary Clinton’s presidential campaign. Lucas Sharp, the type foundry’s co-founder realised that if implemented in a campaign of its size, the typeface would need altering in order to be used by everyone, from designers to volunteers.

Dasha-chuckrova-animation-itsnicethat-list Work / Animation Dasha Chukhrova's hypnotic animation through air, water and space for Akwuar

Although set to the “psych pop” sounds of German musician Patrick Braun of Akwuar, it’s easy to imagine David Attenborough’s soothing tones narrating the journey of Dasha Chukhrova’s latest animated music video. Created for Lone Love from Akwuar’s EP, the video follows a small, starfish-like creature, with a single blinking eye, on a non-stop voyage through an abstract world of purples, oranges and pinks.

Gottfried-angel-woman-on-boardwalk-in-brighton-beach-lglist Work / Photography The legacy of late NYC street photographer Arlene Gottfried

Crouched in a Manhattan storage unit, curator Daniel Cooney was wading through 50 years of work by late New York photographer Arlene Gottfried. With so much material – enough for 18 shows, he imagines – the “huge responsibility and huge privilege” of putting on the first show since Gottfried’s passing in the summer of 2017 felt very real. “I would just close my eyes and say, ‘Arelene, I need your help.’ I just tried to tune in on a very personal level and think, who is Arlene? Who was she to me?”

Nice-magazine-publication-itsnicethat-list Work / Graphic Design Nice Magazine nurtures and honestly represents young talent from the African continent

“The European perception of the African continent is oftentimes awkwardly undifferentiated, almost as if it was one single country,” explains Sereina Rothenberger and David Schatz of graphic design studio Hammer. Alongside, Sereina’s sister Flurina Rothenberger, a photographer, the pair art direct Nice magazine in an attempt to present the diversity of the multiple realities in African cities.

Raoulgottschling-diefarbendesfarblosen-graphicdesign-itsnicethat-10list Work / Graphic Design Designer Raoul Gottschling on branding shape-shifting spaces and happy accidents

Raoul Gottschling is a creative through and through. As a child, the German-born, Brooklyn-based designer spent sports classes sketching football pitches rather than fulfilling his duties as goalkeeper. “At one point during my early teenage years my dad introduced me to Photoshop. I used it to design a logo and a bunch of (extremely sick!) graphics for my skate crew. I did my first internship in a design studio in Cologne at 14 years old. I must have made my career choice around my 15th birthday and haven’t looked back since,” Raoul tells It’s Nice That. 


8 Work / Art Judit Kristensen on the pace and vulnerability of her pencil portraits

“I like bad drawers, or I like when there are vulnerable elements in a drawing,” says artist Judit Kristensen. From Umeå in the north of Sweden but currently based in Copenhagen, Judit has tried to hang on to some of the less-than-perfect technical details from when she first started working in this style two years ago. “ I guess time has made me a better draftsman – for better and for worse. I prefer empathetic over perfection, and you cant really be voluntarily bad to make a drawing vulnerable. I think that would have an opposite effect.”

Kimjakobsento-squiresofthesquaretable-photography-itsnicethat-5list Work / Photography Kim Jakobsen To's honest and impeccably stylish photography

“I got interested in photography during my teenage years when I worked as a performance artist and DJ at various Norwegian goth and metal clubs. I would take pictures of my friends and the people I would meet,” photographer Kim Jakobsen To tells It’s Nice That. After completing a year of sociology and film-making at a Norwegian college, Kim enrolled in the Photography BA at UCA Farnham. There he studied under Anna Fox, Jason Evans and Gareth McConnel, all of which he says played an integral part in shaping his photographic language.

Johanna-burai-graphic-design-itsnicethat-2 Work / Graphic Design Graphic designer Johanna Burai's work is as critical and politically charged as ever

“My work is constantly evolving,” Stockholm-based designer Joanna Burai tells It’s Nice That, “it’s kind of hard to say in terms of pure form because my designs have always been so varied.” When we first spoke to Johanna back in 2016, it was the “jack of all trades and master of all” qualities demonstrated in her portfolio that impressed us so much, and which continue to today.

Alexandermedel-illustration-itsnicethat-02 Work / Illustration Alexander Medel took a year off illustration and design - but now he's back!

Alexander Medel, an illustrator masterful with pleasing curving shapes, is a creative we’ve shouted about countless times on It’s Nice That. However, we haven’t had the opportunity to shout about him for quite some time as Alexander’s been on an illustration sabbatical of sorts, but now, thankfully, he’s back with a bunch of personal work to share.

K_l_printlist Work / Art Artist Jesse Draxler on finding clarity through greyscale

“When I began working exclusively in greyscale is when everything seemed to start to make sense,” says artist and illustrator Jesse Draxler of his dark, brooding style that combines collaged photography and painting, manifesting in large-scale paintings or commissioned illustrations. “It’s as if by freeing my mind from having to think about colour I had gained a greater clarity for everything else, like when someone loses a sense their other senses heighten to compensate.” Jesse suspects that his preference for a black and white palette is informed by the fact he’s colour blind, or “colour deficient” as he calls it. “Though I don’t put too much weight behind just that.”

Mikeyjoyce-daisy-graphicdesign-itsnicethat-list Work / Graphic Design Dive into Mikey Joyce's portfolio with its “healthy balance of calculated and convoluted silliness"

The portfolio of Mikey Joyce shows how sometimes, not following the traditional route into graphic design can provide a more eclectic output. With just an Instagram account displaying his design flair, Mikey’s work jumps between the silly and the serious as he nestles his way into the design world, adopting the title of a designer, creative director and artist.

Ag_thehottestdaylist Work / Illustration Alessandra Genualdo's illustrations mix high fashion and intimate moments

With their pursed lips, rolling eyes and folded arms, you can almost hear the exasperated sighs of Alessandra Genualdo’s characters through the screen. Largely focussing on women, Alessandra is an expert at capturing the internal world of her subjects, whether they’re showing a moment of vulnerability, contemplation or distinct disapproval.

Benoitbodhuin-graphicdesign-itsnicethat-list Work / Graphic Design Benoit Bodhuin's experimental, maths-inspired typefaces

When it comes to innovative, experimental type design, Belgium-based Benoit Bodhuin is pretty far ahead in the race. In a previous article about Benoit, we described him as a “progressive designer” and “one to keep an eye on for sure.” Five years later and we are happy to have followed our own advice.

Angel-stempel-list-03 Work / Animation Heart Chakra by Angela Stempel comedically explores LA's crystal culture

“The seed of the idea for Heart Chakra came in the summer of 2015 when I went out to the desert for an art show,” explains Los Angeles-based animator, Angela Stempel. “At the event, there were two [separate] performance art pieces in which artists pulled out crystals from their vaginas.” Completely stunned that two artists had independently come up with this same idea – and fascinated by the allure and mysticism that surrounds them in her new home of L.A. – Angela decided to explore the concept for her graduation film from the Experimental Animation MFA at CalArts.

Swindled Work / Graphic Design Superimpose Studio on the impact of Brexit on the creative industries

Swindled. It’s one simple word, but one which sparked an entire movement for Services Unknown, a platform run by London’s Superimpose Studio that explores issues facing the creative industries. It’s latest campaign – #Swindled – aims to facilitate a new discussion around Brexit, seeking an outcome that works for everyone. Having originally conceived the campaign for anti-Brexit group Best for Britain, Superimpose Studio decided to produce #Swindled itself after momentum stalled. The studio’s creative director Ollie Olanipekun opens up to It’s Nice That about the independently funded national campaign and the wider implications of Brexit on the creative industries.

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