html текст
All interests
  • All interests
  • Design
  • Food
  • Gadgets
  • Humor
  • News
  • Photo
  • Travel
  • Video
Click to see the next recommended page
Like it
Don't like
Add to Favorites

Greg Sharp animates a video that builds in momentum for the catchiest song of the year

Anyone who has had their ears switched on over the past couple of weeks will have heard a song so catchy, it’s probably starting to drive you mad by now. The tune is Hunnybee by Unknown Mortal Orchestra with a melody as sweet and as its title. Just as we thought we were sick of it, Greg Sharp’s come along and made the loveliest animated video for it that we can’t stop watching now either. For God’s sake.

Hunnybee is the fourth video Greg’s created around the album campaign for the band’s fifth record, Sex & Food. “People might recognise that there’s a theme developing,” Greg admits to It’s Nice That, as each of the videos he’s created (so far) are “designed to be viewed as a collection.” Each short is illustrated in a style which is slightly fuzzy in movement, in a way that reminds us of the eerily calming quality of Studio Ghibli films.

But for the Hunnybee video, in particular, Greg and Ruban Nielson, Unknown Mortal Orchestra’s frontman, talked at length “about his general approach to music making, lyrics and the meaning of ‘meaning’ in the context of popular music,” Greg explains. “For instance, I’ve heard him say that he makes stupid pop songs, but I think he’s misdirecting us on purpose. I think in my animation career one of the highlights has to be Ruban revealing the secrets of what his songs are actually about.”

This conversation led Greg to make his own opinion about Sex & Food, the record’s title, believing it to refer to “a worldview stripped back to its bare necessities for life; fucking and eating,” he tells us. “But, this can be interpreted in positive and negative ways. Unknown Mortal Orchestra lyrics are very coded. For me, Sex & Food presents the conflicted co-existence of the cynical and romantic, in the same way, the band itself seems to be an uncomfortable compromise between acute sadness and hedonistic dance music.”

In turn, each of Greg’s videos “are about things that are both a success and abject failure simultaneously,” the animator and director explains. “They will be about things that have achieved success but failed anyway, or achieved their life purpose, but then that purpose changed. However, they have elements of hope and romanticism.”

Backstory told, Greg’s written narrative and directorial view for Hunnybee moulded into a short about a train journey, with a female passenger sitting, holding a book but never reading it, staring out the window instead. Repetitive shots hint at the personality of the protagonist and where the animated short may be set. She has a backpack and a camera sitting firm on the table which hints at travelling, a suitcase sits above her head with an attached airport tag stating AUS, but the green landscape setting out the window leads you to believe it’s New Zealand, Unknown Mortal Orchestra’s home.

The holding image of the short is the window of the train looking outwards, a concept that “uses the moving train window to eat up a lot of screen time, and then all the animation is compressed into a dramatic crisis at the end,” Greg explains. This dramatic crisis gradually builds in momentum through repetitive shots, particularly of the nuts and bolts of the train becoming looser and looser, to a branch falling on the track, but the ending is for you to find out yourself. “As a director, this approach takes some courage – you have to really commit to that cause and hold your nerve, trusting that the artwork will hold up, and the crescendo won’t fall flat.”

Where other Unknown Mortal Orchestra animated videos have been delicately illustrated but little in movement (“from a production perspective, producing three videos in three months necessitated a stripped back approach — compelling concepts, sparsely animated”), Hunnybee provides more narrative movement. “Thankfully, we have had a bit more time for Hunnybee and had a crew of all-stars!”

This strong crew, made through Greg and producer Nina Knežević’s company Truba animation, makes up all the particular details of the animated short with a specific carefulness. “Animating the female protagonist fell on Sean Buckelew and he went balls-out Richard Williams on it, so those shots really hold up,” Greg explains. “The large background vistas were tackled by Fabio Besse and Josselin Facon and were incredible. The video was also animated by Vuk Palibrk and Greg, while “Johnathon Djob Nkondo, Bonnie Forsyth and Vincent Tsui took a lot of the hero shots, while I filled in all the gaps.”

Gregsharp-hunnybee-animation-itsnicethat-02

Greg Sharp: Hunnybee by Unknown Mortal Orchestra

Gregsharp-hunnybee-animation-itsnicethat-03

Greg Sharp: Hunnybee by Unknown Mortal Orchestra

Gregsharp-hunnybee-animation-itsnicethat-04

Greg Sharp: Hunnybee by Unknown Mortal Orchestra

Gregsharp-hunnybee-animation-itsnicethat-05

Greg Sharp: Hunnybee by Unknown Mortal Orchestra

Gregsharp-hunnybee-animation-itsnicethat-06

Greg Sharp: Hunnybee by Unknown Mortal Orchestra

Gregsharp-hunnybee-animation-itsnicethat-07

Greg Sharp: Hunnybee by Unknown Mortal Orchestra

Gregsharp-hunnybee-animation-itsnicethat-08

Greg Sharp: Hunnybee by Unknown Mortal Orchestra

Gregsharp-hunnybee-animation-itsnicethat-09

Greg Sharp: Hunnybee by Unknown Mortal Orchestra

Gregsharp-hunnybee-animation-itsnicethat-10

Greg Sharp: Hunnybee by Unknown Mortal Orchestra

Gregsharp-hunnybee-animation-itsnicethat-11

Greg Sharp: Hunnybee by Unknown Mortal Orchestra

Nexus-studios-fx-goby-animation-itsnicethat-list Work / Animation Nexus Studios' charming short for Google I/O animates what happens when pixels work together

For the second year in a row, Fx Goby, a director at Nexus Studios, has created the opening animated short for the Google I/O conference. Taking place annually in California, the conference brings together developers from around the world to celebrate their work and contributions to the technologies we use and will continue to use in the future.

Joseph-melhuish-animation-itsnicethat-list Work / Animation Joseph Melhuish animates what happens on a shoot with 30 venomous snakes

“I’m Josh Haddow, and this is my story about setting up a shoot with 30 venomous snakes,” states a disembodied voice at the beginning of animator Joseph Melhuish’s most recent work. The project, titled From the Brink, sees creatives sharing small anecdotes regarding the filmmaking process, particularly those which are somewhat strange.

Katy-wang-animation-itsnicethat-list Work / Animation Penguin releases animated trailer by Katy Wang for Yrsa Daley-Ward’s memoir, The Terrible

Penguin has released an animated trailer by one of It’s Nice That’s Graduates 2017 Katy Wang, bringing to life the opening story from Yrsa Daley-Ward’s memoir, The Terrible. The book by the London-based poet, model, actor and leading LGBTQ+ voice succeeds her acclaimed debut, a self-published collection of poetry titled Bone, and tells the story of her heritage and upbringing.

Andy-baker_nx-worries_music-video_animation_itsnicethat_list Work / Animation Behind the making of NxWorries’ sexy, summery Lyk Dis video with Andy Baker and Robin Velghe

If you weren’t already in the mood for the summer holidays then NxWorries’ latest video is sure to get you daydreaming. Illustrated by Robin Velghe and animated by Andy Baker, and co-directed by the two creatives, the video stars animated versions of Anderson.Paak and Knxwledge as they cruise through balmy LA with the car roof down, checking out beautiful ladies and sunsets alike along the way. Andy and Robin tell It’s Nice That that the project began with both duos chatting and sharing ideas about the track’s themes, discussing retro 90s references, a chilled LA setting and, specifically, a BMW 2002.

Animade-tend-film-animation-itsnicethat-list Work / Animation Animade’s captivating short film Tend is a metaphor for modern day fatherhood

Animation studio Animade has released its first short film Tend, beautifully telling the tale of a father and daughter’s relationship and the distractions that threaten to undermine it. With no dialogue, the film relies entirely on its charming characters, scenery and atmospheric sound design to keep viewers hooked – which the It’s Nice That team wholeheartedly was throughout – as the story unfolds.

Listscreen-shot-2018-05-29-at-13.18.53 Work / Animation Eric Power’s animated music video shows just how apocalyptic Mondays can be

Zombie bus drivers, alien abductions, Kraken rising from the depths and luring mere mortals to their deaths – no matter how bad the start to your week is going, it’s definitely not as catastrophic as for the inhabitants of Eric Power’s latest animation. Commissioned by musician Jeremy Messersmith for his track Monday, You’re Not So Bad, Eric’s paper stop-frame animation shows the Monday morning commute of a particularly upbeat citizen, who bounces along full of fuzzy feelings despite the chaos erupting all around him.

Gregsharp-hunnybee-unknownmortalorchestra-animation-itsnicethat-list Work / Animation Greg Sharp animates a video that builds in momentum for the catchiest song of the year

Anyone who has had their ears switched on over the past couple of weeks will have heard a song so catchy, it’s probably starting to drive you mad by now. The tune is Hunnybee by Unknown Mortal Orchestra with a melody as sweet and as its title. Just as we thought we were sick of it, Greg Sharp’s come along and made the loveliest animated video for it that we can’t stop watching now either. For God’s sake.

Grads2018_internships_list Regulars / The Graduates 2018 All internships are not created equal: how to spot the best opportunities and have the courage to reject the duds

Back in March Amalia Illgner wrote a long read on The Guardian describing why she is suing Moncole over her “dream internship”. The article pinpointed many of the issues of internships and how it “excludes the less privileged from the arts, media and politics”. Below, Amalia talks of her experience and the research she has found on the creative industries, providing some golden rules that graduates should be aware of.

Joel-meyerowitz_where-i-find-myself_photography_laurence-king_itsnicethat_list Features / Photography The porous and sometimes political work of legendary photographer Joel Meyerowitz

Having read so much about legendary photographer Joel Meyerowitz and his beginnings capturing the mean streets of 1960s New York, I am unprepared for the person I eventually hear down a phone line from Italy. I’m expecting to hear a voice with hard edges cut with a sharp tongue; instead I’m met with a languid, calm voice and an apology for having missed my first call.

Nicer-tuesdays-erica-dorn-list Work / Nicer Tuesdays Erica Dorn shares the intricate process behind the graphics for Wes Anderson's Isle of Dogs

If you stopped to admire the incredible graphic details in Wes Anderson’s Isle of Dogs, you were most likely admiring the work of Erica Dorn. As the lead graphic designer on the film, Erica was responsible for bringing together everything from the Japanese woodblock-inspired artworks to printed documents, product packaging and signage, which added beautiful intricacies to the dystopian future world Anderson was creating for his canine stars.

Thibaud-herem-raising-a-forest-illustration-itsnicethat-list-3 Work / Illustration Thibaud Herem gives an illustrated tour of his garden in Raising A Forest

Though widely known for his intricate architectural black and white illustrations, French artist Thibaud Hérem harbours an unexpected passion for gardening. His latest book Raising A Forest reveals so, and in turn uncovers an entirely different facet to his practice that sees his work break from the straight lines of brick walls and windows. Instead, the pages are filled with beautiful, delicate and colourful drawings of trees, leaves, plants and seeds, plus some gardener’s tools, laid out in a meticulous way that hints at Thibaud’s famous attention to detail.

Max-miechowski-photography-itsnicethat-list Work / Photography Max Miechowski's adept observations of light create honest and intimate portraits

At the age of 25, Lincoln-born photographer Max Miechowski quit his job to go travelling around south-east Asia with a group of friends. It was there that he began photographing en masse: “being in new and beautiful places, and experiencing different cultures, it felt really natural for me to photograph everything around me,” he recalls. Finding himself travelling to places specifically to photograph them, getting up early to capture the best light and take peoples’ portraits, he cut his trip short and returned to England, using the money he had left to buy a better camera.

Cover-stories-chris-clarke-list Regulars / Printed Pages Cover Stories: The Guardian's Chris Clarke on the magazine covers that influenced him and his work

In the run-up to the release of Printed Pages SS18, we’ve asked a selection of influential people in creative publishing to choose the seminal magazine covers that they loved, and made an impact on them and their work. The magazines could be from any time, place or niche of the publishing world. In this series, they’ll tell us why these particular covers left a lasting impression.

Charlotte-wales-kukeri-publication-itsnicethat-list Work / Publication Charlotte Wales and Chopova Lowena combine 80s wrestling and Bulgarian folklore in Kukeri

Fusing 80s wrestling culture with Bulgarian folklore might not be everyone’s idea of a good time, but by golly, it looks good on paper. Fashion photographer Charlotte Wales has collaborated with recent Central Saint Martins graduates, Chopova Lowena, to release a new book that combines just those two things – along with the designers’ latest collection.

Pitch_studios_-_mood_machine_-_digital_-_itsnicethat_-_01 Work / Digital Pitch Studios creates mesmerising, immersive digital experiences which invoke unique moods

A breathtaking recent project from future-forward thinking Pitch Studios has caught our eye and captured our mood. Back in May, the Australia-based studio collaborated with New York artist Matthew Keff and Melbourne music producer Lewis Cancut to create a mesmerising, immersive digital experience, Mood Machine, exploring the emotions induced by modern technologies.

Nicer-tuesdays-kyle-platts-list Regulars / Nicer Tuesdays Kyle Platts explains why teaching himself to animate was valuable to his practice

There’s no mistaking the handiwork of illustrator and animation director, Kyle Platts. Vivid and cartoonish compositions filled with strange, wobbly characters, their ballooned foreheads in profile bearing enlarged eyes, are his forte, and a long-time favourite of the It’s Nice That team. Here, he speaks about his recent dabblings in animation and the increasing desire to make his characters move, making utterly brilliant and hugely popular gif artworks.

Cecile-legnaghi-graphic-design-itsnicethat-list Work / Graphic Design Graphic designer Cécile Legnaghi questions the role of display and caption fonts in her practice

“The project was born from questioning the use of a typeface today, and its trends, especially concerning its body size,” explains Paris-based graphic and type designer Cécile Legnaghi of her diploma project. While studying at École Estienne, she became fascinated by designers’ choices to utilise display typefaces at caption size – and vice versa. In response, Cécile set out to design three of her own, with the intention of them being used in both contexts.

Читать дальше
Twitter
Одноклассники
Мой Мир

материал с itsnicethat.com

1

      Add

      You can create thematic collections and keep, for instance, all recipes in one place so you will never lose them.

      No images found
      Previous Next 0 / 0
      500
      • Advertisement
      • Animals
      • Architecture
      • Art
      • Auto
      • Aviation
      • Books
      • Cartoons
      • Celebrities
      • Children
      • Culture
      • Design
      • Economics
      • Education
      • Entertainment
      • Fashion
      • Fitness
      • Food
      • Gadgets
      • Games
      • Health
      • History
      • Hobby
      • Humor
      • Interior
      • Moto
      • Movies
      • Music
      • Nature
      • News
      • Photo
      • Pictures
      • Politics
      • Psychology
      • Science
      • Society
      • Sport
      • Technology
      • Travel
      • Video
      • Weapons
      • Web
      • Work
        Submit
        Valid formats are JPG, PNG, GIF.
        Not more than 5 Мb, please.
        30
        surfingbird.ru/site/
        RSS format guidelines
        500
        • Advertisement
        • Animals
        • Architecture
        • Art
        • Auto
        • Aviation
        • Books
        • Cartoons
        • Celebrities
        • Children
        • Culture
        • Design
        • Economics
        • Education
        • Entertainment
        • Fashion
        • Fitness
        • Food
        • Gadgets
        • Games
        • Health
        • History
        • Hobby
        • Humor
        • Interior
        • Moto
        • Movies
        • Music
        • Nature
        • News
        • Photo
        • Pictures
        • Politics
        • Psychology
        • Science
        • Society
        • Sport
        • Technology
        • Travel
        • Video
        • Weapons
        • Web
        • Work

          Submit

          Thank you! Wait for moderation.

          Тебе это не нравится?

          You can block the domain, tag, user or channel, and we'll stop recommend it to you. You can always unblock them in your settings.

          • itsnicethat
          • домен itsnicethat.com

          Get a link

          Спасибо, твоя жалоба принята.

          Log on to Surfingbird

          Recover
          Sign up

          or

          Welcome to Surfingbird.com!

          You'll find thousands of interesting pages, photos, and videos inside.
          Join!

          • Personal
            recommendations

          • Stash
            interesting and useful stuff

          • Anywhere,
            anytime

          Do we already know you? Login or restore the password.

          Close

          Add to collection

             

            Facebook

            Ваш профиль на рассмотрении, обновите страницу через несколько секунд

            Facebook

            К сожалению, вы не попадаете под условия акции