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Branding & Identity for Fashion Designer
Akin Bolaji Osun. Applied across a range
of products, both print based and digital.
 
 
 
 
 
 
 
 
 
 
 
 
 



 
_
 
The Core Brand is made up from clean and simple typography
combines with a clean and minimal palette. This is used as a 
base brand, which is sleek and proffesional and versatile
enough for any secondary brandmark to work with. The
secondary brandmark will take on something new which is
relevant for the current collection of clothing. As you can
see here, the most recent collection of clothing uses a black, 
white and neon orange colour scheme. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 







 
 
_
 
A mixture of Inked & Embossed & Blind Embossed 
Triplex Printed Business Cards using a positive and
negative copper plate onto China White and Ivory
GF Smith Stock. 
 
 
 
 
 
 
 
 
 
 
 

 
_
 
A range of stationary that uses a combination
of crisp China White and Ivory Black stock 
combined with a Spot Varnished Black logo 
to give a real feeling of craft and quality. 
 
 
 
 
 
 
 
 



 
_
 
A new visual language and colour scheme 
developed from the shapes in the original
brandmark which is specific for the AW / 13
Collection of Garments.
 
 
 
 
 
 
 
 
 
 

 
_
 
 
An Invitation that uses a perforated tab to 
encase itself within the secretive core identity
of the designer. The Neon orange colour of 
the stock is matched to what is used in the
garments for this collection, and this is slowly
revealed and hinted at within the invitation. 
 
 
 
 
 
 
 
 
 
 
 
 







 
_
 
A custom A5 sized standardised lookbook
to be released in partnership with the collection
itslef, on a much wider, accessible scale. 
 
 
 
 
 
 
 
 

 
_
 
A 'teaser' lookbook  which is a simple fold up and
fold out booklet come poster would be given out
previously to the collection release as a taster. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 






 
_
 
A Responsive Website and E-Commerce
Online Shopping Platform that runs seamlessly
across multiple devices and takes on the core
brand of the designer. 
 
 
 
 
 
 
 
 
 
 
 

 
 
Various application that supports the physical
collection of clothing including Material Bags, 
Shopping Bags, Clothing Tags, Hangers, Tape
and Vinyl for the Collection Show. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Thanks for Scrolling!
 
Please note some images are used as 
placeholders only and belong to their
respective owners. 
 
Brand Copyright Sam Lane 2014
All rights Reserved. 
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