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Jinan Vanke Marketing Center / Tsushima Design Studio

© Masao Nishikawa

Architects: Tsushima Design Studio
Location: Jinan, Shandong, China
Landscape Architects: Yamato Planning Consultant Co
Area: 1,557 sqm
Year: 2013
Photographs: Masao Nishikawa

Client: Jinan Vanke
Project Time: 3 months (Design to completion)

© Masao Nishikawa

From the architect. Located in the city center of Jinan (Capital of Shandong Province), the Jinan Marketing Center is the highlight of the flagship mixed-development project for Vanke to venture into this region.

First Floor Plan

As part of the master planning for the project, the marketing center is the first area to be showcased to the public. The design concept is for the architecture to buffer the immediate urban city experience, serving as an important circulation transition as people leave behind the commercial space and enter into the quiet residential zone, which is sited next to a lush green hill.

© Masao Nishikawa

The architect and landscape designer collaborated very closely to create a tranquil experience as people approach the project. The entire glass door system on the first floor can be fully opened to allow the spatial flow between indoor space and the outdoor landscape, while the second floor façade is designed with aluminum louvers to allow light and view while ensuring privacy.

Detail

A customized metal mesh (sandwiched between 2 panes of glass) is used in the entrance canopy and part of the front elevation. During the day, this creates a contrast between the semi-transparent material with the dark bronze aluminum. During the night, the glass-mesh hybrid material, combined with the integrated lighting fixtures, creates a shiny icon with a gold sheen, with a very different character and atmosphere from the day.

Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa
Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa
Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa

Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa
Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa
Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa

Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa
Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa
Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa

Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa
Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa
Jinan Vanke Marketing Center / Tsushima Design Studio © Masao Nishikawa
© Masao Nishikawa

Jinan Vanke Marketing Center / Tsushima Design Studio First Floor Plan
First Floor Plan
Jinan Vanke Marketing Center / Tsushima Design Studio Second Floor Plan
Second Floor Plan
Jinan Vanke Marketing Center / Tsushima Design Studio Front Elevation
Front Elevation

Jinan Vanke Marketing Center / Tsushima Design Studio Detail
Detail

* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Jinan Vanke Marketing Center / Tsushima Design Studio" 05 Jan 2014. ArchDaily. Accessed 06 Jan 2014. <http://www.archdaily.com/?p=462593>
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