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Juxing Tower Showroom

Courtesy of People’s Architecture Office (PAO)

Architects: People’s Architecture Office
Location: Taiyuan, Shanxi, China
Principal: Hezhe, James Shen, Zangfeng
Design Team: Yang bin, Lian junqin
Area: 450 sqm
Year: 2013
Photographs: Courtesy of People’s Architecture Office (PAO)

Courtesy of People’s Architecture Office (PAO)

From the architect. Twin boxes of the Juxing Tower Showroom are shimmering spectacles projected from a homogenous grey mass. Devices of deception, these two boxes contain an interior that visually expands beyond its physical confines – vertically, horizontally, and in depth. Aided by the contrast of the grey uniformity, the transparency of the showroom’s façade draws the eye towards the interior.

Courtesy of People’s Architecture Office (PAO)

The design of the interior is defined by the relationship between doubles. Reflective surfaces expand the interior horizontally as one space is dressed in polished stone and the other with aluminum panels. Above, light boxes are suspended in illumination. Reflected in a mirrored ceiling, they appear to both float mid-air and to protrude upwards through the gridded plane of light, thus ‘extending’ the height of the space.

Diagram

The light boxes are paired with corresponding functions below: in other words, the ceiling plan is a copy of the floor plan, indicating the reception area, model display and offices. These light boxes and their functional counterparts on the ground are arranged to create a forced perspective, making the space of the showroom appear deeper than it really is.

Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)

Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)

Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)

Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)

Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom / People's Architecture Office Courtesy of People’s Architecture Office (PAO)
Courtesy of People’s Architecture Office (PAO)

Juxing Tower Showroom / People's Architecture Office Floor Plan
Floor Plan
Juxing Tower Showroom / People's Architecture Office Elevation
Elevation
Juxing Tower Showroom / People's Architecture Office Section
Section

Juxing Tower Showroom / People's Architecture Office Diagram
Diagram
Juxing Tower Showroom / People's Architecture Office Diagram
Diagram

* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Juxing Tower Showroom / People’s Architecture Office" 27 Mar 2014. ArchDaily. Accessed 28 Mar 2014. <http://www.archdaily.com/?p=490260>
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