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England’s 2018 World Cup squad announced in film by Somesuch’s Dan Emmerson for Wieden+Kennedy

Claire-matthews-itsnicethat-list Work / Opinion Environmental Activism: Why We Need To Shake Up the Visual

Graphic designer Claire Matthews founded independent campaign group Clean Air Now alongside Vasilisa Forbes in 2016. Clean Air Now advocate for positive environmental change in London and across the UK, through billboards, subverts, videos and street art placement.

Absolut-advertising-itsnicethat-list Work / Advertising Absolut's new campaign film features 28 of the brand's employees naked

A new global campaign launched today (6 February) by Absolut features 28 employees of the vodka brand completely naked. Titled the vodka with nothing to hide, the film satirises traditional employee induction videos by using nudity to draw attention to the “transparent” seed-to-bottle production process behind the brand, from the CO2 neutral distillation process to Absolut’s dedication to sustainability.

Super-bowl-ad-doritos-peter-dinklage-tyrion-advertising-itsnicethat Work / Advertising Super Bowl 52: we round up the best ads from this year

The Super Bowl draws an audience of around 111 million viewers, so it’s little surprise brands are willing to pay $5 million for a 30-second spot. Still, over the years this has caused the competition for best ad to get to incredulous levels of grandeur, with huge budgets, big stars and outlandish ideas a given.

Spirits_haloween_its_nice_that Work / Advertising A spooky spectacle of advertising: Halloween branding throughout the years

Pumpkins are being pumped into lattes, special edition spooky packs have scurried their way onto supermarket shelves; and cartoon monsters are enjoying commercial mashups. There’s no doubt about it: we have been hallowe’ened.

Mailchimp_greg-barth_droga5_itsnicethat_list Sponsored / Advertising How Greg Barth and Droga5’s surreal, retro-futuristic ad for MailChimp was made

In MailChimp’s latest ad campaign, a wide-eyed protagonist stands nervously like a rabbit in headlights against an undulating ‘black hole’. Comparing the unknowns of building a web business with an endless abyss, and offering a far less daunting alternative (using MailChimp), the ad is a surreal and tongue-in-cheek visualisation of the internet.

This-girl-can_list Work / International Women's Day Saatchi & Saatchi’s chief creative Kate Stanners on changing advertising’s gender bias

Kate Stanners is chairwoman and global chief creative officer at advertising agency Saatchi & Saatchi, overseeing the agency’s entire creative output for major clients from Proctor and Gamble to HSBC. Here she writes for It’s Nice That on the gender bias in the advertising sector and the women and campaigns already making a difference.

Nicer-tuesdays-april-max-siedentopf-list Regulars / Nicer Tuesdays Max Siedentopf explains why creative perfection is a dead end

Max Siedentopf is a creative working in advertising, who on the side creates a myriad of brilliantly oddball and original personal projects. But it is this eclectic output that can sometimes confuse people, he admitted at Nicer Tuesdays. “I’m pretty sure that no one here has any idea who I actually am,” he joked, and attempted to clear things up by telling us about his work at KesselsKramer – where he recently became partner – as well as his latest passion projects including a sticker book, gif series Instructions for World Peace, and Ordinary magazine.

Canyang-whitetigerbluedragon-graphicdesign-itsnicethat-1list Work / Graphic Design Designer Can Yang's book visually presents ancient Chinese elixir recipes

Chinese designer Can Yang is currently studying graphic design at Rhode Island School of Design (RISD). Born in Shenzhen in southern China, Can moved to the US four years ago where she has been working toward her degree alongside her freelance work. “Most of my projects are situated between design and cultural communication and draw on brand identities, editorial and conceptual art,” says Can. “They are visually characterised by abstract forms and Chinese characters that signal a reflective and critical stance to global affairs,” Can tells It’s Nice That.

Adobe99u-conference-itsnicethat-list Work / Events From being bad to burping glitter: things we learned at The Adobe 99U Conference

Last week I was in New York at Adobe 99U, a conference which brings together a selection of the best creative leaders from the industry to share new ideas. The talks explored how to be a creative leader today, from the design process to directing a team and everything in between. It also, refreshingly, featured one of the widest ranges of creative voices we’ve seen at this type of event, which made for an inspiring, interesting and original few days. Below, we share a few learnings from the week on how to become a better creative leader and practitioner.
h3. It’s ok to be yourself at work

Practica-interactive-itsnicethat-list Work / Interactive Gravient's adaptive typographic identity changes depending on where you look at it from

“When working, we’re always orbiting an idea. The concept has to ride everything,” explains Barcelona and New York-based design studio Pràctica. Founded by Albert Porta, Anna Berbiela, Carlos Bermúdez, Guillem Casasús and Javier Arizu, the studio recently collaborated with graphic and motion designer David Galar and coder Thomas Hoek to demonstrate its concept-first process.

Cassidyaraiza-itsnicethat-list Work / Photography Cassidy Araiza's dreamy photographs touch on youth, camaraderie and sportsmanship

“I always knew I wanted to make work around baseball but I just never knew what it would be until I moved back to Tucson, Arizona,” photographer Cassidy Araiza tells It’s Nice That. “I grew up playing baseball in the desert and developed a strong love for the game. I have always thought that Tucson was a baseball players’ paradise as it stays warm all year around and has some of the best light during evening games.” As it turned out, Cassidy’s intention materialised through photography. In his latest series, inspired by his nephew’s sports enthusiasm, the artist captures the subtle interactions that take place during a children’s baseball game. 


Nicer-tuesdays-april-marion-deuchars-list Regulars / Nicer Tuesdays Marion Deuchars on how to make a great picture book

The idiosyncratic brushwork and hand-drawn typography of illustrator Marion Deuchars is instantly recognisable, and have charmed children and grown-ups alike in her many books. Recently, Marion has been both educating and inspirational in her books about the art world, particularly in Bob the Artist, which aims to teach kids about well-known artistic techniques while also encouraging individuality. The new follow-up Bob’s Blue Period is about expressing emotions through creativity, and is loosely based, she explains, on Picasso’s story of loss.

Davidkasnic-alphaandomega-photography-itsnicethat-list Work / Photography David Kasnic
 sees photography as a collaboration between artist and sitter

In his latest book Alpha and Omega, photographer David Kasnic turns his lens on a regional community church in Milwaukee, Wisconsin and presents striking portraits of the local neighbourhood. The Chicago-based photographer spent his time getting to know the local families, engaging in local church practices, and asking his sitters how they would want to be photographed. It is this thoughtful approach that renders Alpha and Omega a unique insight into an otherwise tightly-knit community.

Corentin-corneau-graphic-design-itsnicethat-3 Work / Graphic Design Corentin Corneau gives "strength and substance to images and text" through editorial design

Specialising in editorial design, whether in the form of a publication or a poster, Corentin Corneau’s work places archiving at its heart. Working with found photography, video stills and texts, the French designer’s portfolio explores the possibilities of print: “shaping, ranking, cutting and publishing,” in order to “give strength and substance to images and text.”

Listimage2 Features / Art Sound and vision: Parquet Courts' A. Savage on life as an artist and musician

A. Savage is an artist who is always walking the ledge between two creative worlds. The first is a musical one, where he throttles through songs playing in Parquet Courts. But the second is a slower paced painting career, where his enviable talent for building a narrative shifts from songwriting onto canvas. While he has no plans to settle in either camp permanently, his painting studio is “wonderful” the artist tells It’s Nice That. “It’s my favourite place in the world.”

Daynacasey-studiumgenerale-graphicdesign-itsnicethat-list Work / Graphic Design Dayna Casey's book of university talks is derived from the act of sitting in the lecture theatre

Designing posters for a series of university lectures appears to be a right of passage for many graphic designers. But Dayna Casey, an Australian-born, Hague-based graphic designer has gone above and beyond the usual one page InDesign layout. A graduate of The Royal Academy of Art in the Netherlands, she has created a whole publication, Studium Generale: Transmission Lexicon, on her old university’s lecture series.

List Work / Publication Super Paper is the cultural journal with regular design overhauls by Bureau Borsche

Super Paper lives up to its name. The Munich-based magazine is both superbly designed and informative; it updates its readers on art exhibitions, music and club events in the local area; it offers insightful articles on wider cultural and social issues; and it entertains its readers with satirical essays on the Bavarian lifestyle. “Each issue introduces a young as well as an established design studio, photographer or painter who accentuates a specific theme. The spreads include articles on art, fashion, places to be, exhibitions, literature, parties, and a chronological calendar. Most themes appear up to four or five times in a row. The magazine will then get a complete redesign," founder Hubertus Becker tells It’s Nice That.

Zhangkechun-betweenthemountainsandwater-photography-itsnicethat-13 Work / Photography “An unstoppable force is spreading across our natural landscapes": photographer Zhang Kechun

Zhang Kechun is a Chinese photographer based in Chengdu, a city located in the country’s southwest. Zhang spends his days working as a freelance designer, which gives the artist an opportunity to travel across the country on the lookout for new places to shoot. His latest series Between the Mountains and Water is a result of Zhang’s extensive travelling and features grand landscape shots of large, expansive mountain ranges and immense, concrete bridges. “Ten years ago, I spent three years shooting my last series Yellow River. After completing this project, I decided to continue looking for remarkable settings. Instead of shooting the river shore like I did in Yellow River, I ventured inland to look for impressive natural phenomena and man-built structures,” Zhang tells It’s Nice That.

180creativecamp-events-itsnicethat-list Media Partnership / Events 180 Creative Camp offers a week of creative collaboration with leading artists

Each year for one week in July, the Portuguese city of Abrantes begins to buzz with creative collaboration as the 180 Creative Camp takes over, shaping the city into a joyful, inclusive and international camp bursting with artists from all disciplines.

Jules-moskovtchenko-the-pearly-kings-photography-itsnicethat-15list Work / Photography “It was never a question of making a fashion story": Jules Moskovtchenko's honest depiction of London's pearlies

Jules Moskovtchenko may split his time between four countries — France, Switzerland, Hong Kong and England — but his latest series, The Pearly Kings, captures a tradition unique to London. The Pearly Kings and Queens are characterised by their mother-of-pearl-embellished clothes and lifelong dedication to charitable organisations. They formed in the 19th century and have since passed on these practices through the generations. “Novembre’s Georgia Pendlebury proposed I shoot a series about the pearlies. She got in contact with the Pearly Kings and Queens of Harrow, who showed an interest in posing for us. It was then up to me to find the right way to tell the story,” Jules tells It’s Nice That. 


Wongping-art-itsnicethat-list Work / Art A closer look at Wong Ping’s sexually explicit animations

When it comes to the work of Hong Kong-born and based artist Wong Ping nothing is quite what it seems. Using the light-hearted facade of animation, Wong penetrates deep into the bitter heart of the society he sees around him. From politics to sexual repression, for Wong it seems, too far is never far enough.

Yishuwang-photography-itsnicethat-19list Work / Photography Yishu Wang's wonderfully disorientating photography

Yishu Wang’s photography is bound to make you stop, look, look again and finally admit that you have no clue what’s going on. From overview shots of hundreds of uniformed men dressed in red suits to Orwellian CCTV structures, Yishu’s portfolio is wonderfully disorientating. Based in Wuzhen, a scenic town near Shanghai, Yishu has worked as a top photojournalist in Chinese media for the past 15 years. His job has offered Yishu endless opportunities to travel extensively across China from large metropolises to remote villages, documenting what he sees as he goes. “Many viewers have told me that my photography is similar to literature in that the images seem to have plots. But when I was taking the photos, I wasn’t thinking about narratives. I was just relaxed and receptive to any scenario that came my way,” Yishu tells It’s Nice That.

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