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Designer Jay Vaz combines his love of music and analogue art in a colourful and textural portfolio

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Virgileflores-graphicdesign-itsnicethat-13list Work / Graphic Design Graphic designer Virgile Flores on custom typefaces and visualising statistics

Paris-based graphic designer Virgile Flores is a typeface specialist. Two of his latest text-heavy projects, the immaculate Twelve Angry Men publication and the sleek Pirelli typeface, are just the tip of his font fascination. Design, however, wasn’t always on the cards for Virgile who completed his undergraduate degree in sports studies. After realising that athletics weren’t for him, Virgile took a year out of education to reconsider his choices only to return to university to study graphic design. “I started focusing on type design last year. I felt that I needed to be better equipped at choosing typefaces for my projects. I also wanted to create my own letters and customise existing ones for logotypes. There is a real synergy between graphic and type design. It is also very satisfying to use text that has been drawn by yourself,” Virgile tells It’s Nice That. 


Ibm-coporate-identity-its-nice-that-list Features / Publication Design to improve the general quality of life: exploring Paul Rand's IBM Graphic Standards Manual

In a televised interview with Paul Rand in 1991 the designer was asked, “What does the world need with graphic design, what does it do for us? To the average person it may seem a kind of… fussy little concern with moving words around, pictures around, what good does it do us?” Paul responds that he’s been thinking about this for many years: “Up to rather recently, I sort of concluded that we were not very important. Or you can put it another way – there used to be a guy in my agency days, he would say, ‘how is it possible to make so much and do so little?’”

Lovers_greenpeace_end-ocean-plastics_graphic-design_itsnicethat_typeface Work / Graphic Design Lovers’ campaign for Greenpeace borrowed from the “grotesque brand soup” found in our oceans

Before the world woke up to the endemic global issue of plastics pollution in our oceans, Greenpeace reached out to London design agency Lovers to help put the problem on the front pages. With the End Ocean Plastics campaign planned, Lovers was enlisted to design a toolkit including a typeface, imagery, textures and colour scheme for Greenpeace’s in-house design team to employ across all sorts of media, when the time was right. “The idea was to create a campaign to make people see that it’s grim,” Lovers’ founder Alex Ostrowski explains to It’s Nice That. “To make them think ‘I’m so viscerally disgusted by this that I need to take action.”

Joey-yu-wilson-oryema-earth-day-itsnicethat-list Work / Publication Joey Yu and Wilson Oryema create a paperless zine for Earth Day

When one of It’s Nice That’s illustrator-loves Joey Yu posted about a “paperless” zine she had worked on with poet and model Wilson Oryema for Earth Day it’s fair to say we were more than a little intrigued. Joey – who has rapidly made waves in the creative-sphere as an illustrator, animator and curator through projects with the likes of Nike and pieces featured in independent publications such as Hard Ears – has been on our radar for a while now and as It’s Nice That love to actively celebrate pro-environmental causes and innovative work, a zine both paperless and with the aim of being a “gentle reminder to be gentle to our home” had us sold.

Virgileflores-graphicdesign-itsnicethat-13list Work / Graphic Design Graphic designer Virgile Flores on custom typefaces and visualising statistics

Paris-based graphic designer Virgile Flores is a typeface specialist. Two of his latest text-heavy projects, the immaculate Twelve Angry Men publication and the sleek Pirelli typeface, are just the tip of his font fascination. Design, however, wasn’t always on the cards for Virgile who completed his undergraduate degree in sports studies. After realising that athletics weren’t for him, Virgile took a year out of education to reconsider his choices only to return to university to study graphic design. “I started focusing on type design last year. I felt that I needed to be better equipped at choosing typefaces for my projects. I also wanted to create my own letters and customise existing ones for logotypes. There is a real synergy between graphic and type design. It is also very satisfying to use text that has been drawn by yourself,” Virgile tells It’s Nice That. 


Samtaylor-worldcup-giphy-illustration-itsnicethat-list Work / Illustration Sam Taylor's World Cup gifs portray “the agony and the ecstasy” of the game

Illustrator Sam Taylor has created a collection of football fanatic gifs for Giphy ahead of the 2018 World Cup. Pitching the idea to Giphy himself after working with them previously, the opportunity developed when the illustrator noticed that “there weren’t really that many good football gifs in their database to put in my Instagram stories,” he tells It’s Nice That. “So I wanted to create a set a remedy this.” A green light from Giphy soon followed and now his set is available to use!

Braulioamado-2017-publication-2itsnicethat-list Work / Publication In celebration of his new book 2017, Bráulio Amado picks out the work he loves from last year

“I first met Bráulio as an international exchange student in my class at the School of Visual Arts, in New York City, which I taught with John Fulbrook,” reads Pentagram’s Luke Hayman’s introduction at the start of Bráulio’s Amado’s latest book, 2017. “Bráulio was possibly one of the most enthusiastic students we taught during my seven years at the school. Certain students come with a commitment and eagerness that makes teaching worthwhile and benefits the whole class. He did well.”

Lois-cohen-indiana-roma-voss-metamorphosis-photography-itsnicethat-3list Work / Photography Photography series Metamorphosis reimagines iconic female characters as 21st-century women

We don’t remember reading the part that depicts the Virgin Mary as a tattooed matriarch with a nose ring and knuckle dusters? Or the painting that shows Venus to be a body-building athlete with groomed hair down her legs? These representations may not have made it into our history books, but Amsterdam and London-based photographer Lois Cohen and New York and Amsterdam-based stylist Indiana Roma Voss have given the female protagonists centerstage in their latest series Metamorphosis. Together the duo reimagine female archetypes from a range of geographical areas and cultures and place them in recognisable contexts in order to transform them into 21st century women.

Nationalgeographic-publication-itsnicethat-list Work / Publication National Geographic’s creative director Emmet Smith on the publication’s redesign

A long-established and highly respected staple of the newsstands, National Geographic, has been redesigned for its May issue. Released on 24 April, the rethink of the magazine and “the most significant overhaul of content and design since 2000,” builds upon the magazine’s successes, creating even more exploratory visual storytelling. Debuting new paper stock, design, updated sections and specially created typefaces, the redesign is revealed at a time when the publication has a particularly strong reputation and readership.

Leonmark-photography-itsnicethat-list Work / Photograhy Leon Mark’s refined and infinitely stylish photography

Leon Mark’s photographs are refined, graceful and infinitely stylish. The London-based photographer has worked with the likes Vogue Italia and Chanel, cementing his name across the fashion industry. This is partly due to Leon’s ability to capture the distinct personalities of his sitters, extracting their idiosyncrasies with his lens. “I got into photography by studying film and cinema. I’ve always been interested in fashion and art so I started to focus more on the mise en scène of cinema which pushed me towards photography. That, in turn, let me to fashion photography,” Leon tells It’s Nice That. Working mainly across Europe and the US, Leon shoots both film and digital, and is currently working on short fashion films.

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