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CCTV Documentary (Director's cut)















 
Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements.
 
Idents visualize four different themes. To emphasize the emotion of each Ident, we have decided to use different textures of steel, wood and glass. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father's and his daughter's joy. Two lovers visualize fragility and vitality of love in the last Ident.
 
Credits:
Client: CCTV
 
Creative Director: JL
Agency: JL DESIGN Executive producer: Angela Moo Project Manager: Jennifer Lin Art Director: Lance Wei
Designers: Hsiang Ju Hung, Utsuo Chen
 
VFX / Design Company: KORB Concept Development: JL Design & KORB Executive Producer: Lina Paskeviciute Animation Director: Rimantas Lukavicius Technical Director: Giedrius Paulauskas 3D/2D Artists: Giedrius Paulauskas, Rimantas Lukavicius, Karolina Sereikaite, Tomas Juchnevic, Justinas Vinevicius
Music / Sound design: John Black, Cypheraudio
 
Year of completion: 2013
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