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Company Selling “My First Rifle” Deletes Website After 5-Year-Old Shoots And Kills 2-Year-Old

1. Earlier this week a 5-year-old boy was playing with his Crickett-brand “My First Rifle” when it went off by accident, killing his 2-year-old sister.

Earlier this week a 5-year-old boy was playing with his Crickett-brand "My First Rifle" when it went off by accident, killing his 2-year-old sister.

2. Many online, reacting to the story, were horrified, not only because of the accident, but also the way Crickett Rifles marketed their rifles to children.

Many online, reacting to the story, were horrified, not only because of the accident, but also the way Crickett Rifles marketed their rifles to children.

"The rifle used in the accident is a Crickett designed for children." Imma just let that sit there. #guncontrol" target="_blank">http://twitter.com/search?q=%23guncontrol">#guncontrol

4. As of Friday morning, Cricket’s website has disappeared, replaced with a Linux Test Page.

As of Friday morning, Cricket's website has disappeared, replaced with a Linux Test Page.

5. Its Twitter account has vanished, as well.

Its Twitter account has vanished, as well.

6. According to Topsy.com, a Twitter archiving service, Crickett’s last tweet was sent eight days ago.

According to Topsy.com , a Twitter archiving service, Crickett's last tweet was sent eight days ago.

7. Twitter users quickly dug up anything and everything they could about Crickett Rifles in the days following the accident.

Crickett gun the five year old used to shoot the two year old is "ideally sized for children four to ten years old". pic.twitter.com/KNxTZZoKVx" target="_blank">http://t.co/KNxTZZoKVx">pic.twitter.com/KNxTZZoKVx

The “adorable" “My First Rifle Collection" by Keystone Sporting Goods in KY-which resulted in the death of a 2 yr old pic.twitter.com/InWvxIg5dl" target="_blank">http://t.co/InWvxIg5dl">pic.twitter.com/InWvxIg5dl

9. The section of Crickett’s website that recieved the most attention was its “Kids’ Corner,” which featured pictures of children using their rifles.

From the gun manufacturer Crickett's website. Kids' corner. (via @agrajagthetesty)" target="_blank">http://twitter.com/agrajagthetesty">@agrajagthetesty) pic.twitter.com/MykstnNzbE" target="_blank">http://t.co/MykstnNzbE">pic.twitter.com/MykstnNzbE


11. You can still buy Crickett rifles at Walmart, although it’s in-store purchase only.

You can still buy Crickett rifles at Walmart , although it's in-store purchase only.

12. Here’s a TV spot for Crickett Rifles, advertising that they make rifles “for girls and even mom,” ending with the tagline: “Target shooting is fun!”

Source: youtube.com

BuzzFeed has reached out to Keystone Sporting Arms, the parent company of Crickett Rifles, and is awaiting comment.

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