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iSaloni 2013 with Gruppo Euromobil

iSaloni 2013 with Gruppo Euromobil | Image courtesy of Gruppo Euromobil
Today we officially begin our journey among the projects, designers, brands and companies that we have seen and we will see during the Milan Design Week.
One of the most amazing pavilions of the Salone del Mobile is definitely that of Gruppo Euromobil: an exhibition space of 1,000 square meters divided into three areas. The first is dedicated to the Total Home Design, an original concept that sees the creation of a total look for house through the merger and integration of the systems and complements of the three brands (Zalf furniture, Euromobil kitchens e Désirée sofas). Two projects displayed and presented to the public: CasaUno, characterized by Kubic kitchen in glass and aluminum, a young, contemporary and eco-friendly style, and CasaDue that offers high design solutions at affordable costs. The second area, with a lively and fun spirit, is signed by Zalf, with projects for the decoration and composition of spaces dedicated to young people and children’s bedrooms. The third and final area is dedicated to the latest proposals from Désirée and its upholstered seating combined with the new Euromobil Living system, a refined and dynamic space that has been the set for three pleasant meetings.
The first saw Gruppo Euromobil CEO, Gaspare Lucchetta, illustrating the values and principles of the strength of one of the largest industrial groups in the furniture market and Made in Italy excellence, and to introduce the two guests, the designers Marc Sadler and Roberto Gobbo. Two key members of worldwide design, two substantially different characters, that despite the international fame and the awards won throughout their careers, revealed to be easy, helpful and open to dialogue. Marc Sadler, more impulsive, with an emotional creativity, the second, Roberto Gobbo, more rigorous and attentive to the concreteness of ideas and projects. Both bright minds united by a philosophy in balance between innovation and style, common points such as simplicity and elegance, technology, research, sustainability, flexibility and modularity. Keys that are faithfully reflected in their last projects, such as the surprising MONOPOLI sofa designed by Marc Sadler for Désirée. A solution with clean lines, comfortable geometric shapes that offer maximum freedom of composition in an original and yet functional seating system, which allows the user to position the backrests and armrests everywhere, according to the needs of every person.
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