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Match These Facebook “Likes” With Their Demographic


Maybe you’ve heard about how Cambridge scientists can predict your race, gender, drug use, politics and sexual orientation with up to 90 percent accuracy — all based on your Facebook likes. Never mind what horrors our employees, banks, and car insurances might use this data for. Some of these are just plain baffling.

Can you guess what Facebook programs might conclude about you if you like these things?

  1. 1. Thunderstorms / Curly Fries

    What trait is associated with liking these things?

    1. Being Christian
    2. High IQ
  2. 2. Business Administration / Parkour / Laws of Power

    What trait is associated with liking these things?

    1. Emotional stability
    2. Aversion to urine
  3. 3. Science / Hawthorne Heights / Stewie Griffin

    What trait is associated with liking these things?

    1. College graduated
    2. Dissatisfaction with life
  4. 4. "The Dollar You're Holding Could've Been in a Stripper's Butt Crack"

    What trait is associated with liking this on Facebook?

    1. Having many FB friends
    2. Being Married
  5. 5. Glenn Beck / Sarah Palin

    What trait is associated with liking them on Facebook?

    1. Risk-aversion
    2. Satisfaction with life
  6. 6. The Dark Knight / In n' Out Burger / Hating the Insane Clown Posse

    What trait is associated with liking these things?

    1. High self-esteem
    2. Having few FB friends
  7. 7. The Foot Locker / Being Confused After Waking Up From A Nap

    What trait is associated with liking these things?

    1. Heterosexuality (male)
    2. Alcohol consumption
  8. 8. Inside Jokes / Awkwardly Trying To Run With A Backpack
    1. No drug use
    2. Altruism
  9. 9. Hunger Games / IGN.com / Usain Bolt
    1. Being single
    2. TV ownership
  10. 10. Watching Karma Bite The Person You Hate Right in the Ass
    1. Being bald
    2. Being a drinker

3. Here is an abridged chart of what Facebook Likes are associated with:

We left out the more obvious ones (Reagan = conversative, Jesus = Christian). Read more on the study’s methodology here.

Here is an abridged chart of what Facebook Likes are associated with:
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