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Builders Club creates a retro-futuristic fashion film for Hermès SS18 Menswear collection

Claire-matthews-itsnicethat-list Work / Opinion Environmental Activism: Why We Need To Shake Up the Visual

Graphic designer Claire Matthews founded independent campaign group Clean Air Now alongside Vasilisa Forbes in 2016. Clean Air Now advocate for positive environmental change in London and across the UK, through billboards, subverts, videos and street art placement.

Absolut-advertising-itsnicethat-list Work / Advertising Absolut's new campaign film features 28 of the brand's employees naked

A new global campaign launched today (6 February) by Absolut features 28 employees of the vodka brand completely naked. Titled the vodka with nothing to hide, the film satirises traditional employee induction videos by using nudity to draw attention to the “transparent” seed-to-bottle production process behind the brand, from the CO2 neutral distillation process to Absolut’s dedication to sustainability.

Super-bowl-ad-doritos-peter-dinklage-tyrion-advertising-itsnicethat Work / Advertising Super Bowl 52: we round up the best ads from this year

The Super Bowl draws an audience of around 111 million viewers, so it’s little surprise brands are willing to pay $5 million for a 30-second spot. Still, over the years this has caused the competition for best ad to get to incredulous levels of grandeur, with huge budgets, big stars and outlandish ideas a given.

Spirits_haloween_its_nice_that Work / Advertising A spooky spectacle of advertising: Halloween branding throughout the years

Pumpkins are being pumped into lattes, special edition spooky packs have scurried their way onto supermarket shelves; and cartoon monsters are enjoying commercial mashups. There’s no doubt about it: we have been hallowe’ened.

Mailchimp_greg-barth_droga5_itsnicethat_list Sponsored / Advertising How Greg Barth and Droga5’s surreal, retro-futuristic ad for MailChimp was made

In MailChimp’s latest ad campaign, a wide-eyed protagonist stands nervously like a rabbit in headlights against an undulating ‘black hole’. Comparing the unknowns of building a web business with an endless abyss, and offering a far less daunting alternative (using MailChimp), the ad is a surreal and tongue-in-cheek visualisation of the internet.

This-girl-can_list Work / International Women's Day Saatchi & Saatchi’s chief creative Kate Stanners on changing advertising’s gender bias

Kate Stanners is chairwoman and global chief creative officer at advertising agency Saatchi & Saatchi, overseeing the agency’s entire creative output for major clients from Proctor and Gamble to HSBC. Here she writes for It’s Nice That on the gender bias in the advertising sector and the women and campaigns already making a difference.

Jack-latham-itsnicethat-list-2 Work / Photography Jack Latham uses photography to explore stories untold

“I’ve always used photography as an excuse to explore things I wouldn’t normally,” documentary photographer Jack Latham tells It’s Nice That. “To date, I’ve made work exploring the remnants of the Oregon Trail, tracking down my childhood pen pal in Sierra Leone, and investigating an alleged double homicide in Iceland, in which 6 innocent people were convinced they were the ones that committed the act. The stories I’ve heard are all incredible in their own way.”

Jay-vaz-graphic-design-itsnicethat-list Work / Graphic Design Designer Jay Vaz combines his love of music and analogue art in a colourful and textural portfolio

For 20-year-old Londoner Jay Vaz, music and design have always been inexplicably linked. His early years, exposed to “amazing jazz and soul music” has influenced and informed his career which sees him producing music and DJing as well as creating visual matter for gigs, nights and festivals. Jay’s portfolio is packed full of exciting and vibrant work, made all the more impressive when you consider how young he is.

Joey-yu-wilson-oryema-earth-day-itsnicethat-list Work / Publication Joey Yu and Wilson Oryema create a paperless zine for Earth Day

When one of It’s Nice That’s illustrator-loves Joey Yu posted about a “paperless” zine she had worked on with poet and model Wilson Oryema for Earth Day it’s fair to say we were more than a little intrigued. Joey – who has rapidly made waves in the creative-sphere as an illustrator, animator and curator through projects with the likes of Nike and pieces featured in independent publications such as Hard Ears – has been on our radar for a while now and as It’s Nice That love to actively celebrate pro-environmental causes and innovative work, a zine both paperless and with the aim of being a “gentle reminder to be gentle to our home” had us sold.

Lukaswassmann-garagemagazine-photography-itsnicethat-list Work / Photography Lukas Wassmann turns his lens on the well-groomed animals of the Swiss Alps

The majority of upscale fashion campaigns feature the same supermodels again and again – or rather, feature Kendall Jenner and Gigi Hadid again and again. However, Berlin-based photographer Lukas Wassmann’s shoots do not. In Lukas’ latest series for Garage Magazine, he turns his lens on the well-groomed goats, pigs and chickens of the Swiss Alps, all of which are accessorised in the most expensive jewellery money can buy.

Virgileflores-graphicdesign-itsnicethat-13list Work / Graphic Design Graphic designer Virgile Flores on custom typefaces and visualising statistics

Paris-based graphic designer Virgile Flores is a typeface specialist. Two of his latest text-heavy projects, the immaculate Twelve Angry Men publication and the sleek Pirelli typeface, are just the tip of his font fascination. Design, however, wasn’t always on the cards for Virgile who completed his undergraduate degree in sports studies. After realising that athletics weren’t for him, Virgile took a year out of education to reconsider his choices only to return to university to study graphic design. “I started focusing on type design last year. I felt that I needed to be better equipped at choosing typefaces for my projects. I also wanted to create my own letters and customise existing ones for logotypes. There is a real synergy between graphic and type design. It is also very satisfying to use text that has been drawn by yourself,” Virgile tells It’s Nice That. 


Samtaylor-worldcup-giphy-illustration-itsnicethat-list Work / Illustration Sam Taylor's World Cup gifs portray “the agony and the ecstasy” of the game

Illustrator Sam Taylor has created a collection of football fanatic gifs for Giphy ahead of the 2018 World Cup. Pitching the idea to Giphy himself after working with them previously, the opportunity developed when the illustrator noticed that “there weren’t really that many good football gifs in their database to put in my Instagram stories,” he tells It’s Nice That. “So I wanted to create a set a remedy this.” A green light from Giphy soon followed and now his set is available to use!

Schick-toikka-publication-itsnicethat-list Work / Publication Schick Toikka's beautifully designed (and printed) collaborative celebration of its fifth birthday

What better way could there be to celebrate the fifth anniversary of your the foundry than to release a beautifully designed (and printed) collaborative look back at the work you’ve created so far? In Merged Contours this is exactly what type design duo, Florian Schick and Lauri Toikka have done, with the help of nine of their favourite designers, illustrators and artists.

Braulioamado-2017-publication-2itsnicethat-list Work / Publication In celebration of his new book 2017, Bráulio Amado picks out the work he loves from last year

“I first met Bráulio as an international exchange student in my class at the School of Visual Arts, in New York City, which I taught with John Fulbrook,” reads Pentagram’s Luke Hayman’s introduction at the start of Bráulio’s Amado’s latest book, 2017. “Bráulio was possibly one of the most enthusiastic students we taught during my seven years at the school. Certain students come with a commitment and eagerness that makes teaching worthwhile and benefits the whole class. He did well.”

Claire-matthews-itsnicethat-list Work / Opinion Environmental Activism: Why We Need To Shake Up the Visual

Graphic designer Claire Matthews founded independent campaign group Clean Air Now alongside Vasilisa Forbes in 2016. Clean Air Now advocate for positive environmental change in London and across the UK, through billboards, subverts, videos and street art placement.

Charlottedumortier-elcaf2018-illustration-itsnicethat-list Media Partnership / Illustration Charlotte Dumortier on her identity for this year's ELCAF and what she's looking forward to most

From 22 — 24 June a global range of illustrators and comic artists will descend on London, filling The Round Chapel and The School Rooms in Hackney for the annual East London Comics and Arts Festival. 2018 marks the seventh edition of ELCAF, a weekend packed with a programme of talks, workshops, masterclasses, screenings, installations and exhibitions, as well as some of the world’s most exciting illustration focused artists selling their goods too. Tickets are now available in advance of the weekend in June and more information is available here.

Google-fonts-korean-graphic-design-itsnicethat-list-alt Work / Digital Google Fonts Korean becomes interactive by manipulating path data

Initially launched in 2010, Google Fonts is an online collection of fonts available for designers and web developers to embed on their websites, for free. Until very recently, the collection was unable to support Korean. However, Google has now devised a more efficient means of serving Chinese, Japanese and Korean (CJK) font files, which have very large character sets, resulting in large file sizes.

Lois-cohen-indiana-roma-voss-metamorphosis-photography-itsnicethat-3list Work / Photography Photography series Metamorphosis reimagines iconic female characters as 21st-century women

We don’t remember reading the part that depicts the Virgin Mary as a tattooed matriarch with a nose ring and knuckle dusters? Or the painting that shows Venus to be a body-building athlete with groomed hair down her legs? These representations may not have made it into our history books, but Amsterdam and London-based photographer Lois Cohen and New York and Amsterdam-based stylist Indiana Roma Voss have given the female protagonists centerstage in their latest series Metamorphosis. Together the duo reimagine female archetypes from a range of geographical areas and cultures and place them in recognisable contexts in order to transform them into 21st century women.

Nationalgeographic-publication-itsnicethat-list Work / Publication National Geographic’s creative director Emmet Smith on the publication’s redesign

A long-established and highly respected staple of the newsstands, National Geographic, has been redesigned for its May issue. Released on 24 April, the rethink of the magazine and “the most significant overhaul of content and design since 2000,” builds upon the magazine’s successes, creating even more exploratory visual storytelling. Debuting new paper stock, design, updated sections and specially created typefaces, the redesign is revealed at a time when the publication has a particularly strong reputation and readership.

Leonmark-photography-itsnicethat-list Work / Photograhy Leon Mark’s refined and infinitely stylish photography

Leon Mark’s photographs are refined, graceful and infinitely stylish. The London-based photographer has worked with the likes Vogue Italia and Chanel, cementing his name across the fashion industry. This is partly due to Leon’s ability to capture the distinct personalities of his sitters, extracting their idiosyncrasies with his lens. “I got into photography by studying film and cinema. I’ve always been interested in fashion and art so I started to focus more on the mise en scène of cinema which pushed me towards photography. That, in turn, let me to fashion photography,” Leon tells It’s Nice That. Working mainly across Europe and the US, Leon shoots both film and digital, and is currently working on short fashion films.

Hichamamrani-svendandxanax-illustration-itsnicethat-10list Work / Illustration A peek inside Hicham Amrani's trippy new comic Svend & Xanax

“I have been drawing since I was little. I wasn’t very attentive in class – like most creatives I know – so I would spend the time drawing in my notebooks instead. My parents ended up enrolling me in drawing classes to calm me down,” Strasbourg-based illustrator Hicham Amrani tells It’s Nice That. This instinctive creative energy Hicham describes clearly manifests itself in his busy, dynamic drawings. His latest project Svend & Xanax tells the humorous tale of Svend, the protagonist, who takes a strong Xanax only to be transported to a surreal, at times disorientating, world. Hicham even compares Svend to “the Joker in Batman” saying, “the more I drew, the darker the story became.”

Orielles Regulars / Friday Mixtape Friday Mixtape: The Orielles mix for "good times with good people"

Arguably releasing one of the most joyful records of 2018 so far, The Orielles are this week’s Friday Mixtape! Halifax-based trio Sid, Esme and Henry have made use of a mix of songs perfect for if you need a pick me up and ideal as the days are getting warmer.

Tom-fisher-catherine-prowse-the-need-to-be-alone-the-school-of-life-film-itsnicethat-list Work / Film Rod puppets in intricate felt sets profess The Need to Be Alone for Alain de Botton

Not long out of Kingston’s Illustration and Animation course, Tom Fisher and Catherine Prowse have directed a charming and impressively detailed short film for The School of Life, made entirely from hand-stitched felt. Featuring a cast of rod puppets shot in a live action format, The Need to Be Alone stars a red-spectacled, introverted protagonist called Alan – a tribute to its writer and narrator Alain de Botton. Throughout the film, Alan navigates a series of potentially awkward social scenarios as Alain professes the importance of having time alone to process these interactions.

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