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Animade's tennis-inspired animations are the perfect start to the week

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Animade: IBM

Tennis season is definitely in full swing now with the first game of Wimbledon kicking off (or whatever tennis equivalent is) today. What better way to usher in the quintessentially British tournament than with some animation from our favourites Animade. Originally created for last month’s 2015 French Open as part of IBM’s interactive campaign for the tournament, eight animations and illustrations were displayed via large scale advertisements around Paris’ Charles de Gaulle Airport and the Roland-Garros tennis stadium.

Bright, colourful and chirpy, the animations are more than just beautiful moving pictures as a live feed of information from the matches flowed seamlessly into the visuals courtesy of Ogilvy Paris and IBM. Meaning when a player scored, made a super fast serve or other exciting tennis stat, the graphics changed accordingly. With optimistic eagerness I hope they create something specifically for Wimbledon to make it officially game, set and match to Animade in the tennis-based animation stakes.

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Animade: IBM

Animade_french_open_itsnicethat_2

Animade: IBM

Animade_french_open_itsnicethat_3

Animade: IBM

Animade_french_open_itsnicethat_4

Animade: IBM

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