On July 15, PSY's now legendary video for "Gangnam Style" will officially turn 1 year old. The video is already the most viewed video ever on YouTube and was the first clip ever to surpass 1 billion views -- it currently stands at 1.7B and is still growing for those counting. But impact of the biggest web video phenomenon of 2012 extends beyond PSY's singular music video.
While global interest in K-Pop has been on the rise for the past few years, the data suggests views of Korean artists tripled in the year following the release of Gangnam Style. Here's a chart of monthly views on top K-Pop channels, including PSY:
In the year before "Gangnam Style", official music videos from K-Pop artists were viewed over 2.2 billion times globally. The year following, that number jumped to over 7 billion views, 3x the viewership. In 2011, less than half the viewership on top K-Pop channels was from outside the Asia-Pacific region. Now, the majority of the watching is taking place outside the region. 91% of viewing in the past year was outside Korea.
In the U.S. where, for many, K-Pop had been an unknown genre of music, video viewership of top K-Pop artists doubled the year after "Gangnam Style" hit the web.
So what were people watching?
The top 10 music videos from Korea uploaded since "Gangnam Style" represent a diverse mix. PSY tops the list with his follow-up "Gentleman", which itself now has nearly half of a billion views. Other major acts include Girls Generation and Big Bang, both of which have cultivated large international followings.
Are teens in the South watching the same videos as middle-aged folks in New England? Now with the YouTube Trends Map (youtube.com/trendsmap), you can see today’s most popular videos in major markets across the U.S. You can also see what’s popular with women or men, as well as by different age groups.
The Trends Map is the result of all the great feedback you’ve given us from the Trends Dashboard, as we keep working to help you find great videos and channels on YouTube. For now, the Trends Map is only available for the U.S., but stay tuned for updates.
Check out the Trends Map FAQ for any questions, and happy trend-tracking!
Everyone knew the followup to PSY's massive (if unlikely) international hit "Gangnam Style" would draw lots of attention. But considering the assumption-defying nature of PSY's breakout popularity and massive anticipation, it was hard to predict just how big that spike in interest would be. One week and around 200 million views later, the results are in.
PSY already holds the record for the most viewed video of all time -- Gangnam Style now has an incredible 1.5 billion views -- but now he also set the record for the most views ever in a single day with the over 38 million "Gentleman" achieved on April 14th. Here's a chart of the incredible daily viewership so far:
Not surprisingly, PSY's new single quickly became April's top rising search on YouTube -- with worldwide interest first peaking on Monday April 15 and remaining high since -- and debuted at #1 on YouTube's music chart, bumping his previous hit to #2.
From a stats perspective, it's one of the biggest music video launches the web has ever seen. For some added perspective, "Gentleman" was seen 100 million times in less than 4 days in regions all over the world, a milestone that it took "Gangnam Style" nearly two months to achieve:
Pranking and prank videos have been a part of online video culture from the start. For YouTube, the popularity of some classic videos -- Rickroll anyone? -- was entirely based around prank behavior. Jimmy Kimmel helped bring crowd-sourced video pranking to the masses and fads like coning spread from one country to the next.
But over the past few years, we've also started to see another trend emerging: prank channels. Entire channels devoted to terrorizing and harassing innocent people. Here's a chart of the monthly viewcount for just the top 10 of these channels.
So what are the top 10? By our rough estimation, we'd designate these 10 channels -- whose videos have been watched around 3.5 billion times combined -- as the heaviest producers of consistent popular prank videos: